I am proof that advertising makeup in fashion and beauty magazines really works, I see a cool ad and then make a point to buy and try. My newest item to purchase that I am currently obsessed with is CoverGirl’s Smoky ShadowBlast Eye Colour Stick. These eye sticks make creating a sultry smoky eye super easy and fast with their specially designed tips. You use the rounded tip to apply a base layer over your entire lid and then use the tapered tip to define your crease and lashline. Voila, perfect smoky eyes! You can watch a video demo at www.covergirl.com, click on Smokin Look Demo. Available online at www.ulta.com.