I Have A New Secret

Move over Victoria Secret, you can keep your cheaply made, over padded, vanity-sized bras and cutesy panties emblazoned with cheeky words, because I have a new “secret” named Soma Intimates.

Soma comes from the same retail family as Chico’s and White House Black Market but specializes in bras, panties and sleepwear. I stumbled upon Soma when O Magazine featured one of their bras (Custom Support Lara Underwire Bra), it’s cups are designed to provide customized support based on cup size, so each bra provides the perfect amount of support.

I am also a fan of their vanishing edge panties, each pair has seam free legs that banish VPL while also staying put thanks to silicone grippers; say good bye to panties that ride up. They also have a new vanishing edge bra that eliminates bulky bra lines. Their bras and panties run true to size and are meant to fit a women’s body (as opposed to a pre-teen body like Victoria Secret). Next time your lingerie drawer needs an update consider checking out www.soma.com.

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Filed under Business, Clothing, fashion, Fashion Fixes, Shopping

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